Their reign lasted for twenty-one years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. The commercials featured the children singing and tumbling around all day. In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.Īround 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl. The first Apple Jacks mascot in the 1960s was "Apple Guy", a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes. Īpple Jacks were later released in Australia and can be found at Woolworths Supermarkets and Aldi, in 500g boxes alongside Kellogg’s Australia’s Apple Jacks LCMs, a puffed rice snack bar with marshmallow flavour and Apple Jacks flavoured sprinkles. In 2001, Apple Jacks was brought to Canada in a Limited Edition box. The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples. More recently, Apple Jacks has introduced New Apple Jacks "Crashers" – a unique cereal piece that replicates a mid-2007 advertising campaign when mascots Apple and CinnaMon were accidentally fused together. In a marketing promotion in December 2003, the green pieces changed their shape to X's for a few months. Originally, the Apple Jacks were only orange and O-shaped, until 1998 when the green O-shapes were added to the cereals. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform. In 1971 the name "Apple Jacks" was put into action by advertisers. as "Apple O's" in 1965 after being invented by college intern William Thilly. Kellogg's Apple Jacks – Sweetened Cereal with Apple & Cinnamon, with milkĪpple Jacks is an American brand of breakfast cereal that is produced by Kellogg's and targeted mainly at children.
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